Right-Sized Real Estate

The smartest way to sell in the modern market.

Go it alone ?
or
One fee fits all ?
SELVO. Home of the Five-Fee Fit.™

Each home and selling situation is unique. Some need a little help. Some need a lot. SELVO empowers you to choose the fee and service level that matches your motivation — with expert agent representation at every tier.

Embrace Your M.O.M.
M Maximum Profit Optimize your net proceeds.
O On Your Timeline As involved as you desire.
M Minimal Risk Increase your peace.
Start With What You Know

What's your home really worth?

You've probably checked a portal estimate before. This isn't that. As a Broker/Owner, SELVO has access to the Realtors Property Resource® Valuation Model (RVM®) — an estimate informed by live MLS data, not just public records. It's the same tool the portals can't show you, and it's the honest starting point for a real conversation about your sale.

  • MLS-informed — built on actual listing and sale data, not scraped tax records.
  • Broker-exclusive — the RVM® is available only through licensed Broker/Owners like SELVO.
  • No obligation — see your number first; talk to us only if and when you're ready.
RPR RVM® Widget
Enter your address above to see your RVM® estimate.
The Five-Fee Fit™

Right Fee. Right Strategy. Right Results.

SELVO gives you the freedom of various options. Consistent expertise? Never optional. A trained negotiator? Non-negotiable. Just the distinctive services you need without the typical waste or sacrifice.

Choose the tier that fits you best:

Cash
1%
of Purchase Price
Fast, as-is promotion to competing investors via MLS.

This streamlined route delivers the quickest possible closing for sellers who value simplicity and convenience over repair prep, home staging, marketing ramp-up, and multiple showings — the right fit when the timeline calls for it, not a compromise.
Core
2%
of Purchase Price
Broad MLS syndication plus essential marketing exposure.

Professional photos distributed to major national search portals ensure your home reaches the widest buyer pool, increasing offer potential while still giving you control over your showing schedule.
Classic
3%
of Purchase Price
Showcase-prep guidance with upgraded media and ad tracking.

Performance-based advertising that presents a properly-prepped home to strategically-targeted buyers leverages emotional appeal and drives stronger offers from the open market.
Cosmetic
4%
of Purchase Price
Advisor-coordinated polishing, updating, and staging.

Selective improvements refresh the home's appearance without a full renovation — designed to boost demand and offers with far less time and cost than a Comprehensive approach.
Comprehensive
5%
of Purchase Price
Expert support for strategic, ROI-driven renovations.

A full-scale overhaul, pursued only when the projected return justifies the investment — transforming a needs-work property into a top-market performer for sellers with the time and budget to optimize.

Fiduciary duty does not tier.

Every SELVO seller receives the same full fiduciary representation, regardless of fee. That means undivided loyalty to your interests, honest and complete disclosure, strict confidentiality, careful accounting for every dollar, and the duty to act with the skill and diligence of a trained professional — from the first conversation through the closing table. The tier you choose shapes how much prep, marketing, and coordination your sale involves. It never changes whose side we're on.

Commissions vary within the industry; SELVO's percentages apply to listing-side services only and may change. Any purchase offer requesting Seller to pay a Buyer's agent is negotiable, never required. SELVO provides licensed real estate guidance — not legal counsel, tax advice, or contractor services.

Find Your Fit — FAST!

Answer just three (3) questions about your timeline, property condition, and desired level of involvement. Takes less than a minute to match.

Take the Fee Fitter Quiz →
For Sale By Owner (FSBO)

What you need to know to sell your own home.

1
Prepare
Expertise, Motivation, Economics, Decluttering, ROI on Fix-Up vs. Renovation, Finding & Financing The Next Home, Contingency, Seller Rent-Back, Moving Timeline, Taxes
2
Price
Online Valuations, Zactimate vs. Zestimate®, Competitive Market Analysis vs. Pre-Listing Appraisal, Positioning Strategy, Bridge Pricing, Seasonality
3
Promote
Marketing & Advertising, Fair Housing Laws, Staging & Photos, Video & Virtual Tours, Open House Tactics, Finance Incentives, Buyer Psychology, Inducements
4
Procure
Negotiations, Weak Prequal or Fake Proof of Funds, Reverse or Escalating Offers, “Bait & Switch” Ploys, Reduction vs. Rate Buydown, FHA/VA/USDA, Professional Investors/iBuyers
5
Process
Title Troubles, HOA Surprises, Inspection Repair vs. Credit, Appraisal Disputes, Loan Status Updates, Underwriting Sabotage, Well/Septic/Solar, 80-Point No Wreck Checklist
6
Perform
Final Walk Damage, 3-Day Rule, Ink vs. eSignatures, Prorations, Escrowed Funds, Mobile Notary & Mailout, Loan Fraud, Deed Recording, Possession, Contract Breach, Mediation/Arbitration
7
Protect
Disclosure, Repair Liability, Home Warranty Coverage, Showing Safety, Audio/Video Recording Consent, Wire Transfer Scams, Errors & Omissions, Case Law, Agent and Attorney Representation

Do you have an abundance of time and a high risk-tolerance? Maybe you want to try embarking on a solo quest — a test to determine if your prior home selling experience is relevant in today's changed real estate landscape.

First, you'll need to brush up on the A-to-Z of the 7 P's. What are the 7 P's? They're the seven disciplines you'll need for your home sale journey.

Before you make another move, equip yourself with our FREE guide to ensure you're prepared to dismantle the landmines along the way.

Free Seller's Guide

Do NOT Sell Your House . . .
Until You Know The A-to-Z of the 7 P's

Each question found in this FREE home seller's guide will help you gain valuable perspective — regarding where you're already proficient, and where you may need additional research or professional assistance.

Request the Free Guide →
About SELVO

The Seller's Voice in the New Real Estate Reality

What inspired the creation of SELVO?

The answer is in the name. It’s a hybrid of Seller’s Voice (or Seller’s Volition).

SELVO listened to what home sellers were saying. Not just online, but in their living rooms and at their kitchen tables. Real people navigating real decisions regarding their significant six- and seven-figure assets.

They told us they heard there is no “standard” fee to list with an agent — and that buyers should pay their own somehow. They told us they have access to more real estate data than ever before. And they told us they have AI bots right in their pockets or purses to aggregate and analyze that data.

The implied question was this:

“If real estate has entered a different era of decoupled commissions and immediate access to abundant information, why do my selling options still look very much the same?”

Now, these sellers are savvy. They understand the difference between basic knowledge and deep wisdom. They realize that authentic intelligence comes only from rich life experience — and the artificial kind that’s been harvested by A.I. still needs real human prompting and interpretation to make correct judgment calls. There is no algorithmic substitute for a human’s organic sense of price vs. value . . . or when a transaction is about to go sideways.

SELVO utilizes the most modern tech tools, but guided by actual human insight. We call this A.A.I. — Agent-Assisted Intelligence.

The seller’s voice was not inherently asking whether professional guidance still matters in the modern market. They were simply asking why they weren’t getting enough for what they were paying — and why they couldn’t just pay for exactly what they needed.

With SELVO, now they can. Our Five-Fee Fit ensures the Right Fee, the Right Strategy, the Right Results.

Five listing tiers, from 1% to 5%, each designed to fit a unique selling situation, each backed by the same standard of licensed, advisory-level representation. And you embrace your M.O.M. on every level — Maximum Profit, On Your Timeline, with Minimal Risk.

Right-Sized Real Estate isn’t just our tagline. It describes something real: a fee that matches the service, a service that matches the situation, and a seller empowered to choose.

So don’t just sell. SELVO.

Humans

Who Are We?

Jerry and Dena Melchisedeck
Jerry & Dena Melchisedeck
50+Yrs. Combined
1,000'sAssisted
4Regions Sold
MNBased

Jerry and Dena Melchisedeck have been involved in various facets of the industry for more than 25 years each. In the 1990s, Dena started in quality control at First American Title while Jerry joined his parents in their residential sales business at a RE/MAX franchise in Colorado Springs, CO. Dena obtained her license and joined a few years later, and together with their teammates became highly-ranked producers in the Mountain States Region.

Fast forward to 2018, Jerry became RE/MAX Manager of the Year in the Pacific Northwest Region as the Designated Broker/Director of Operations at a multi-location firm north of Seattle, WA. There he trained and recruited agents while Dena sold homes on Whidbey Island before becoming the company’s transaction manager for top performing agents.

Trading the rainy climate for the sunshine, in May 2019 they moved to a suburb of Phoenix, AZ to be near their sons — who were soon to graduate from Grand Canyon University, get married, and start their careers. Whether a client needed a place for periodic vacation or permanent retirement (or anything in between), Jerry and Dena sold a home in nearly every city in the Greater Phoenix market — where Jerry is still licensed with the independent Arizona brokerage called My Home Group.

November 2023 brought a move to the Twin Cities market of Minnesota (Why? HINT: grandkids), and in 2025 they created SELVO. Jerry is the Primary/Designated Broker and Dena serves as SELVO’s Transaction Coordinator while also continuing her work as an account manager specializing in real estate at a local relocation company.

They also train and refer agents through ExcellentAgents.net, home of the Excellent Agents Referral Network (EARN) — exclusively for licensed real estate advisors who hold themselves to the highest industry standard of excellence and client care.

Contact

Let's talk about your home sale situation.

We’d love to hear from you.

Whether you’re ready to list or just weighing your options — reach out. No pressure, no pitch. Just a conversation.

Based in Minnesota
Not ready to talk? Take the Fee Fitter Quiz →

You deserve custom service.
Your home deserves a custom strategy.
Don't just sell. SELVO.

Find Your Fit Get the Free 7 P's Guide